When a customer goes on the website for Cirque de Soleil, Chris Angel or any popular Vegas show they are met with an ale-cart menu of possible seats, seats closer to the stage or with better viewing angles are higher priced than the more plentiful general public row seats.
This is a common model for monetization that has not been fully utilized by Live Event providers, i.e. multiple revenue streams (no pun intended) from a single Live event.
This is an attempt to define a new monetization model the “Theater model” We refer to it as “Theater” as it mirrors real life productions. We will present a few existing apps and move our discussion to a hypothetical app we refer to as LiveCaster, which allows subscribers to view real life events such as a baseball game or Olympic sholem at several different price points , with each price point offering a value-added viewing experience.
